UpYou

+52% D7 retention1.2M habits4.9★ rating

UpYou turns personal goals into small daily actions with streaks, reminders and gentle nudges that stick.

Download on the App Store

Industry

Self-growth

Services used

StrategyUX/UI DesignDevelopment

Project overview

UpYou turns personal goals into small daily actions with streaks, reminders and gentle nudges that actually stick.

Challenges

Habit apps lose users in the first week. We needed an onboarding and reward loop that builds momentum fast.

Our approach

A playful, encouraging interface, an adaptive streak system and progress visuals that make growth feel tangible.

Scope of work

Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Week 9

UX Research

UX Design & Prototype

UI design

Engineering (setup)

Core feature build

Integrations & syncing

Backend development

Preparations and publishing

Key Features

Adaptive Streaks

Momentum that flexes with real life.

Gentle Nudges

Reminders that encourage, never nag.

Design from start to end

A bright, motivating identity and reward loop make daily self-improvement feel achievable and fun.

As a result we got this app

Final Results

UpYou reached a 52% day-7 retention and tracked over 1.2M habits, holding a 4.9★ average rating.

Next case

Weight Loss

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FAQ. Want to know more?

What services do you offer?

We are a U.S.-based agency specializing in web and mobile solutions. Our services include: - User interface and experience design for mobile apps, websites, and web applications - Development of iOS, Android, and web applications tailored to your business needs

How much do you charge for your services?

Pricing depends on scope and complexity. We offer fixed quotes for clearly defined projects and monthly retainers for ongoing product work. After a short discovery call we send a detailed estimate.

Do you offer post-launch support?

Yes. We provide dedicated support plans covering monitoring, technical assistance, and ongoing enhancements so your product stays stable after release.

Will you sign a confidentiality agreement?

Absolutely. We're happy to sign an NDA before we discuss any sensitive details of your idea.

Can my app be developed for both iOS and Android?

Yes. We build native apps for iOS and Android, as well as cross-platform apps with Flutter when that's the better fit for your goals and budget.

Can I start with a basic version of the app and scale later?

Definitely. We recommend launching a focused MVP first, then iterating with new features based on real user feedback.

How do I choose between native and cross-platform app development?

It depends on performance needs, timeline, and budget. We'll walk you through the trade-offs and recommend the approach that best fits your product.

How do I secure funding for my startup app?

A polished MVP, clear metrics, and a strong pitch go a long way. We can help you ship an investor-ready product and prepare supporting materials.

What makes your UX design process stand out?

We start from research and real user flows, validate with prototypes, and design interfaces that balance user expectations with your business objectives.